Fractional CMO for companies that need a marketing system, not more tactics
Positioning, demand generation, agency oversight and AI-search visibility, led by someone who has signed the checks as a CEO.
What does a fractional CMO from Dorje Group do?
A fractional CMO owns your marketing strategy and the system that executes it: positioning, the plan, the budget, the agencies or team, and the numbers you report to the board. We also run AI-search (AEO) work, so your company shows up when buyers ask ChatGPT, Perplexity or Google's AI features.
Retainers run $4,500 to $22,000 a month. Not ready? Start with a $3,500 Marketing Leadership Diagnostic or a $2,500 AEO audit.
What you get
Positioning and messaging
A clear answer to who you're for, what you do and why you, used everywhere.
Demand-generation plan
Channels, budget and targets you can defend, with a 90-day launch sequence.
Agency and team oversight
Briefs, reviews and accountability for agencies, freelancers and in-house staff.
KPIs and board reporting
Attribution you can trust and reporting that ties spend to pipeline.
AI search and AEO
Answer-first content, structured data and citation tracking across AI engines.
Claude-powered marketing ops
A small team producing more with Claude, with guardrails on brand and accuracy.
The first 90 days
Days 1–30
Diagnose
Audit of positioning, funnel, spend, agencies and AI-search visibility.
Days 31–60
Strategize
Messaging, the marketing plan, budget reallocation and KPIs agreed with leadership.
Days 61–90
Launch
First campaigns and content live, agencies re-briefed, reporting cadence running.
Fractional CMO retainers
Advisor
About 2–4 hours a week. Senior judgment on call.
- Monthly executive working session
- Roadmap and vendor review
- Slack or email access between sessions
- Board and investor prep
Fractional
About 1 day a week. You get an owner, not an advisor.
- Owns the CMO roadmap and priorities
- Vendor, agency or MSP management
- Leads your team and hiring loops
- Monthly board-ready report
- In-person days across the Denver metro
Embedded / Interim
2–3 days a week for migrations, launches or gap coverage.
- Near-full-time leadership
- Major migrations, launches or turnarounds
- Hiring your permanent leader
- Weekly executive reporting
All retainers have a 3-month minimum, then run month to month. Billed monthly, never by the hour.
Need technology and marketing covered by one person?
The Tech + Growth retainer puts one senior leader across the CTO/CIO and CMO seats, about 1.5 days a week, for $14,000 a month. One roadmap for systems, marketing and AI, with no hand-offs between three vendors.
Frequently asked questions
What does a fractional CMO do that an agency doesn't?
An agency executes a scope. A fractional CMO decides what the scope should be, sets the budget, holds agencies to results and reports to leadership. Many clients keep their agencies and add a CMO to direct them.
What is Answer Engine Optimization (AEO)?
AEO is the practice of structuring content so AI answer engines quote and cite it. It builds on SEO with answer-first writing, question-shaped headings and clean entity data. Read [our AEO guide](/insights/what-is-answer-engine-optimization).
Do you run ads and write content yourselves?
We lead strategy and the system, and we use Claude to produce more with a small team. For heavy execution we direct your agencies or freelancers rather than mark up their work.
Is there a minimum term?
Three months, then month to month.